I was 15 when I saw Jaws - thought to be the first “modern” blockbuster - on its opening night in the summer of 1975. There was no Comic Con at which teenage nerds could join forces to wield their power over marketing and media coverage of movies with people firing ray guns at one another. before - among them Bonnie and Clyde, The Graduate, Midnight Cowboy, M*A*S*H, The Godfather, and Taxi Driver - drew large and responsive audiences. We were coming off an era of astounding independence in Hollywood, where grown-up films that could never have been made in the U.S. It was when there was still a separation between A and B movies, meaning that sci-fi/fantasy films were budgeted and distributed differently and played to a niche market. It was before a film could make anywhere near a billion dollars. Yes, it was technically a mere 42 Earth years ago and in our own Milky Way galaxy, but it was before studios spoke of “franchises” (outside of Burger Kings and Mobil stations), “tentpoles,” “universe-building,” or mass (toy) merchandising as a factor in giving a project a green light. This story was originally published in 2018 but has since been updated to include Star Wars: Episode IX - The Rise of Skywalker, the final installment to the trilogy of trilogies.Ī long time ago in a galaxy far, far away, there was no Star Wars, and the business and art of movies were vastly different.
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